i.t BRANDS IN SINGAPORE: Part 2

Press Release

b + a b

Photo courtesy of b + a b

Starting from a mere counter in a shopping mall, b + a b has over 20 stores in Hong Kong now. The brand focuses on designing fashion for a younger target group and has created its very own distinguished image. The brand offers a selection of clothes that are trendy and nicely fitted, adding latest trendy elements that are perfect for everyday wear. The brand has different lines - High Fashion, Fashion Line and Jeans Line, as well as shoes and accessories collection. In 2012, a brand new line, Rouge Collection was born, offering even more choices for b + a b's fans and satisfying their every fashion needs. 

The Rouge Collection SS13 is inspired by French art house film 'La Balloon Rouge', capturing the palette of the sky in the city of romance, Paris - showcasing a rainbow of colours from sunrise to sunset. This season, the collection focuses on using soft and billowy fabrics including a huge amount of silk. The focus is placed on a variety of silk printed items including cropped satin trench coat featuring cloud prints, and silk tulle featuring a sea of clouds during sunset. The Rouge Collection also focuses on daily fashion, including items that can be worn two-way, such as a black-and-white silk dress. 

Photo courtesy of b + a b

Photo courtesy of b + a b

The Jeans Line has two themes � the 'Cowboy Party' and 'Indian Carnival'. Under the Cowboy Party theme, items include ripped denim jacket and denims embellished with floral prints. Apart from that, the collection also adds different washed effects including dip dye, polka dot and floral prints, as well as prints of the American national flag. To add a fun element to the collection, party motifs, such as moustaches, lip-gloss and fake eyelashes, are used. The other main theme this season, 'Indian Carnival', features ethnic prints to echo the Indian look. Also, the designs see a huge play of smiley faces to bring out the bliss of a carnival.

The Fashion Line is themed 'Magic of Dreams' to create an aura mixed with romance, harmony and elegance, with an edge. To emphasize the magical aura, patterns of magicians, play cards and magic bunnies are used extensively in the collection. The collection also uses a lot of colour blocking and graphic mesh elements. To welcome the season of summer, the collection adopts a colour palette, such as electric blue, coral, yellow and peppermint.

Source: Word Of Mouth Communications

Photo courtesy of b + a b

Photo courtesy of b + a b

Photo courtesy of b + a b

Photo courtesy of b + a b

b + a b will be available at Wisma Atria in June 2013

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