FASHION NEWS

By Eva Fydrych

H&M announces an exclusive collaboration with Maison Martin Margiela for autumn/winter 2012

Photo courtesy of H&M

Swedish retail giant H&M has just announced another designer collaboration. The new collection created by a French fashion house Maison Martin Margiela will go on sale online and in the stores around the world in November.

"MARTIN MARGIELA is one of the most important and influential fashion houses of the past three decades. I am so excited by this collaboration which will give fashion lovers around the world the chance to wear special pieces by MAISON MARTIN MARGIELA. This collaboration will be a great and memorable fashion moment�, says Margareta van den Bosch, creative advisor at H&M.

For their part, Maison Martin Margiela, which was bought by Diesel founder Renzo Russo in 2002, are promising a collection that will be a surprise for everyone.

�We are very happy to present MAISON MARTIN MARGIELA pieces with H&M, offering a new interpretation of our vision. The democracy of our fashion has always been at the centre of our creativity, and the collaboration with H&M allows us to push this instinct further. We will bring together the contrasting universes of the two houses in ways that will surprise all.�- commented Maison Martin Margiela.

Maison Martin Margiela AW 2012 (Photo courtesy of Style.com)

ABOUT MAISON MARTIN MARGIELA

MAISON MARTIN MARGIELA is a French fashion house which has always followed its own path, often outside the conventional fashion framework. The Maison believes in the absolute importance of the collaborative nature of its team rather than the individual, where its ideals are founded in the desire for concept and creativity. Constantly questioning the norms of fashion and presenting its pieces through the technique of deconstruction and transformation, the collections reinvent volumes, modify shapes, change the original use and movement of garments and derail classic notions of fashion.

Maison Martin Margiela in the past:

Autumn/Winter 2008