FASHION EVENTS - NEW YORK

Press Release

Grand Opening

IWC Flagship Boutique New York City

Photo by Larry Busacca/Getty Images for IWC

New York, US � Madison Avenue, New York's legendary home of luxury, has added a new attraction: the IWC Flagship Boutique at 535 Madison Avenue. Yesterday, Swiss luxury watch manufacturer celebrated the opening of its first US Flagship Boutique in New York City � the largest of its kind worldwide.

IWC marked this new milestone with the launch of the Big Pilot�s Watch Edition Muhammad Ali � limited to 250 pieces and designated as a US exclusive. The glamorous event at Manhattan�s new Madison Avenue hotspot attracted highprofile guests, including actor Matthew Fox and model Adriana Lima. The opening featured a presentation of the work of famed photographer Howard Bingham, a lifetime friend of Muhammad Ali, who recorded Ali�s career on camera.

IWC Big Pilot's Watch Edition Muhammad Ali

The more than 3'000 square-foot, bi-level boutique presents the most complicated Swiss timepieces, and welcomes visitors to an inspirational voyage into the multifaceted world of IWC. In fact, this opening marks a return to American roots. Florentine Ariosto Jones, an American, is the legendary figure who launched IWC Schaffhausen in 1868. Since then, the luxury Swiss watch brand has made great strides in complicated technological developments and innovative design - now housed in classic timepieces.