FASHION EVENTS - SINGAPORE

By Eva Fydrych

UT POP-UP!

4 - 5 May 2013

Photo courtesy of UNIQLO

SINGAPORE - Get ready for an exciting event UT POP-UP! coming to Singapore this May. The first UT POP-UP! started at Tokyo's Shibuya Station on 28 March 2013, and continues across all UNIQLO's major markets such as UK, U.S, Paris and Taiwan. Here in Singapore, UT POP-UP! will run for two days only from 4 to 5 May 2013, so this global event is not to be missed!

UT POP-UP! SINGAPORE will take place at 72-13, a rice warehouse and a cultural relic of early Singapore, now converted into a destination for art galleries, cinema and theatre. A large scale display installation of UT designs will be the centrepiece at this event, showcasing all-time favourites such as Star Wars, Andy Warhol, Coca Cola, Pixar and National Geographic. Guests can also look forward to yet-to-be-released UTs which will be made available at this event.

"UTs are an expression of who you are, where you've been and what you love. With a myriad of UT designs released each year, customers will always find one that perfectly expresses their personality. Through UT POP-UP!, we aim to reinforce UTs as part of the fabric of Singapore's culture and lifestyle,"commented Mr Onoguchi Satoshi, Managing Director of UNIQLO Singapore.

UT POP-UP! at Shibuya Station (Photo courtesy of japantrends.com)

There is an array of exciting activities waiting for you!

• Browse and purchase a wide display of all-time favourite as well as yet-to-be-released UTs;
• Take part in the UT Camera booth, where your animated photos will be uploaded onto a dedicated UT POP-UP website
• Explore creative works by local emerging photographers and designers
• Enjoy performances by local budding bands
• Enjoy special discounts when you purchase UTs at the event - simply by wearing a UT and posing for the UT Camera

The Singapore edition of UT POP-UP! offers an additional element unlike other countries: it promotes local talents by collaborating with budding artists from Noise Singapore by offering them a platform to showcase their works. In fact, all proceeds from the sales of specially designed T-shirts by local designers will be channelled to Transmission - an experimental incubatory platform organised by PHUNK. Transmission is supported by Noise Singapore, while Noise Singapore is an initiative of the National Arts Council.

Source: Word of Mouth Communications

How to get there:

Date: 4 - 5 May 2013

Location: 72-13 Mohamed Sultan Road

(a converted rice warehouse)

Singapore 239007

MRT: 10-15 minutes walk from Clark Quay

and Dhoby Ghaut stations

Website: www.utpopup.com.sg

Back To Top