CAMPARI CALENDAR 2013

Press Release

CAMPARI UNVEILS CALENDAR THEME AND IMAGES

Penelope Cruz and Campari present �Kiss Superstition Goodbye�

Outfit: Romona Keveza Collection, Shoes: Stuart Weitzman, Jewellery: Chopard

Milan, Italy � Yesterday Campari officially released the 2013 Calendar images, and superstitious theme, to the world.

Set to take the audience on a stunning visual voyage, the 2013 Calendar, entitled �Kiss Superstition Goodbye�, showcases Penelope Cruz in 13 vivid shots, as she engages with intriguing and mystical superstitions, such as black cats, broken mirrors and walking under ladders. Dressed in a variety of gorgeous red-themed dresses and shoes from top fashion houses including Emilio Pucci and Salvatore Ferragamo, as well as jewellery by Chopard, Penelope dazzles in every shot. To view behind the scenes photos, click here.

Kristian Schuller, a Paris-based photographer, commented on his shooting of the 2013 Campari Calendar: �Photographing the 2013 Campari Calendar is simply incredible and a totally unique challenge. Campari has a history of creating powerful and visually-stunning imagery, both in its advertising campaigns and the Calendar. My intention was to continue this story of success by pushing the boundaries even further which I feel we have achieved. It is magnificent to work with someone as talented as Penelope, who truly embodied the theme for the latest edition of the Calendar by bringing her flair and versatility to the set.�