BOUTIQUES

Press Release

Harajuku Street Style Gets Permanent Home at Plaza Singapura

Photo courtesy of JRunway

JRunway opens its first multi-label Asian flagship store; 29 Japanese brands make their Singapore retail debut

SINGAPORE  Following the success of the Harajuku Street Style pop-up stores in Singapore, 22 leading Japanese apparel brands including Ciaopanic, EMODA, MOMOTARO JEANS, PUTUMAYO, VANQUISH and WEGO finally have a permanent retail space.

JRunway, a 3,600-square foot concept store, officially opened its doors on the ground floor of Plaza Singapuras newly-opened extension on 29th October. 

Beyond stocking the latest in Japanese fashion, shoppers can also buy into accessories and cosmetics from seven brands such as BRIGITTE, Dolly Wink and Gizmobies.

An iconic feature is, no doubt, the stores 20-metre-long catwalk runway, which will host shows every season, including Japanese art and cultural showcases. The store also features multimedia walls that will stream LIVE updates from its social channels, in addition to tweets and Facebook status updates by shoppers. 

The store will also host signature events and activities, as well as Japanese brand owners, bringing them closer to fans of Japanese fashion.

The first runway show is taking place tomorrow at 6pm. See more details here.

All photos courtesy of JRunway

All photos courtesy of JRunway

ADDRESS:

68 Orchard Road

#01-54 Plaza Singapura

Singapore 238890