FASHION EVENTS - CAPE TOWN

By Eva Fydrych

Mercedes-Benz Fashion Week Cape Town

25 - 28 July 2012

Photo courtesy of African Fashion International

Cape Town, South Africa - An illustrious line-up of South Africa�s leading fashion arbiters have been announced to unveil their Spring/Summer 2013 collections at the inaugural Mercedes-Benz Fashion Week Cape Town which runs from 25-28 July.

With 26 designers showcasing in 18 shows over four days, this year�s Mercedes-Benz Fashion Week Cape Town presents a theme of �icons� and is sure to captivate with designers who present a definitive & creative, South African design aesthetic from timeless elegance to sporty minimalism and stylish simplicity to audacious glamour.

�Mercedes-Benz Fashion Week Cape Town, hosted by the City of Cape Town, brought to you by AFI, not only reveals the new summer season trends, but also presents a fashionable mix of emerging and established designers while also welcoming some familiar faces back to fashion week,� says African Fashion International (AFI) Executive Chairperson Dr Precious Moloi-Motsepe.

Gavin Rajah Autumn/Winter 2009

Acclaimed Cape Town designers include Gavin Rajah, Stefania Morland, Kluk CGDT, Habits, Lalesso, Craig Port and Tart. In addition, Black Coal Clothing, Selfi, Strato, August and Non European will be showcasing in a Cape Town Fashion Council slot that fuses the mix of emerging and establishing designers.

Johannesburg�s fashion royalty, meanwhile, are represented by Thula Sindi, Spero Villioti and David Tlale who will showcase a surprise venue. Durban�s Dax Martin will unveil an athletic range extension while fellow KZN designer, Leigh Schubert, will present a contemporary collection before jetting off to the 2012 London Olympics to see first-hand her opening ceremony kit designed for the SA team.

�We are very proud of Leigh Schubert, who will take fashion design from South Africa to the global Olympic stage. Not only will our sporting prowess be on show, but our creativity as well!�, adds Moloi-Motsepe.

Also hitting the runway are emerging designers Michelle Ludek and Ruff Tung whose ranges have catapulted them into the category of names to watch in the fashion industry.

Ruff Tung (Photo courtesy of Elle)

One of Africa�s premier fashion events, Mercedes-Benz Fashion Week Cape Town also sees the return of familiar fashion luminaries after a hiatus from fashion weeks, including HipHop, Jenny Button�s Philosophy, Rosenworth and the appearance of new designers to the AFI platform including Adriaan Kutters and Ruald Rheeder.

�Mercedes-Benz Fashion Week Cape Town, brought to you by AFI, will bring a new interpretation of iconic fashion to this pre-eminent preview of South Africa�s spring/summer seasonal trends,� says African Fashion International (AFI) Global Brand Manager Allana Finley. �With the anticipated reunion of established and celebrated designers along with the entry of upcoming designers, this year promises to unveil an abundance of extraordinary and revolutionary fashion.�

AFI will also host AFI Fastrack Seminars during Mercedes-Benz Fashion Week Cape Town on 27 July at the CTICC. Providing education and inspiration for the development and success of the fashion industry, the seminars will include presentations by Johan Crouse, Foschini�s head of design, the announcement of fashion market trends by WGSN and an exclusive �icons of fashion� panel discussion with Jenny Le Roux and French designer Fred Sathal.

The Cape Town Fashion Week launched in 2003 and was one of the first events to be held at the Cape Town International Convention Centre.

Source: AFI