STORE OPENINGS - LONDON

By Eva Fydrych

Lacoste new flagship store opening

Photo courtesy of Lacoste

London, UK - Lacoste will open a 7500 square foot flagship store this Thursday, 7th June, in a fashionable Knightsbridge. It will be the lifestyle brand�s 21st UK store and its seventh in London. A key feature will be Lacoste Lab, a limited collection of sporting items.

The store has been designed by architects designLSM, who have worked for Lacoste for the past eight years. The look will be contemporary, sleek and urban, with white fixtures and display units contrasting the colourful product assortment and huge LED screens.

Richard Potzesny, Retail Director, Lacoste UK commented: �This is an incredibly exciting project for Lacoste UK and having worked with designLSM on previous concepts we didn�t hesitate in using them to implement this large-scale scheme. We are confident they will creatively fulfill our brief, resulting in a professional, contemporary finish.�

Photo by designLSM

Its in-store range will include mainline men and women collections, as well as the new contemporary L!VE collection. Leather goods, eyewear, watches,  footwear, and childrenswear will also be part of their broad offer.

The store will occupy three floors of prime retail space (previously a French Connection outlet), on the corner of Brompton Road and Knightsbridge Green. It will be the biggest Lacoste flagship store in the world, as in New York Lacoste has 4800 square feet, and on the Champs-Elys�es in Paris - only 3800 square feet.

Photo by designLSM

ABOUT THE BRAND

Lacoste is a French apparel company founded in 1933 that sells high-end clothing, footwear, perfume, leather goods, watches, eyewear, and most famously tennis shirts. In recent years, Lacoste has introduced a home line of sheeting and towels. The company can be recognized by its green crocodile logo.

New location: 52 Brompton Road, SW3

Lacoste Ready-to-Wear Spring 2012

All photos courtesy of Imextree.com and Matteo Volta

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