FASHION EXPOSED - SYDNEY 2012

By Eva Fydrych

WHERE FASHION MEETS BUSINESS

Fashion Exposed, Sydney 2012

Held over three days, FASHION EXPOSED, Australasia�s leading twice yearly fashion trade event, returned to Sydney this February 12-14. Presenting Spring/Summer 2012/2013 collections from over 1500 diverse Australian and International labels, FASHION EXPOSED is the most important event on the buying calendar.

The 2012 fair was a success with an exciting program of concurrent events: Live Look Books, Ara Hot Half Hours and the FASHION EXPOSED Business Seminars. The visitors got not only an exclusive first-hand preview at the upcoming season for women's fashions, footwear and accessories, but also had a chance to participate in business training sessions presented by key industry figures.

�Fashion Exposed is the most comprehensive Australian fashion event on the buying calendar and provides a unique platform where fashion meets business.�

DIGITAL EXPOSED

One of the most interesting and infomrative business seminars was Digital Exposed presented by Simon Goodrich from Portable (www.portableshops.com). Below are his business top tips:

1. Brand Websites

- Measure your weekly and monthly visitors, subscribers & stats

- Keep your website design and layout simple, and let the content be king

- Start slowly, spend a bit, then upgrade when you can afford it

2. Blogs

- Publish content like your lookbooks, behind the scenes, your press releases

- Tag all of your blog posts

3. Facebook & Twitter

- Facebook is about customer interaction & discussion

- Twitter is better as a news service

- Share on both sites regularly. Don�t be afraid of bombarding

4. Emails, Newsletters & User Acquisition

- Collect email addresses at events (parades, exhibitions, runway shows, pop up shops or parties)

- Put exclusive content in your newsletters to encourage joiners

5. Mobile & Location

- Make sure your site is mobile optimised

- Mobile will be used for discovery & transactions

6. YouTube & Video

- Video is the new form of content and is replacing runway shows

- Tag your video correctly

7. SEO & Google

- Emphasise key words within your content as they are more likely to be indexed

- Get your friends to comment on posts. Comments increase ranking

8. Advertising & Paid Search

- Display advertising, paid search & social advertising

All photos by Eva Fydrych / Fashion Studio Magazine

DEBUT

Taking part in FASHION EXPOSED was beneficial not only from the business and educational point of view. It was also a great networking opportunity and a chance to get familiar with upcoming Australian fashion designers who took part in Debut competition. The winner of the Best Apparel was a Melbourne-based brand brkich. Congratulations!

"Fabric prints are the keystone to the brkich collections; instantly striking and identifiable. Each fabric is unique, designed specifically for each collection."

Photos courtesy of brkich

*NO PART OF THIS SITE, OR ANY OF THE CONTENT CONTAINED HEREIN, MAY BE USED OR REPRODUCED IN ANY MANNER WHATSOEVER WITHOUT EXPRESS PERMISSION OF THE COPYRIGHT HOLDER(S). � 2012 Fashion Studio. All rights reserved.  

WHAT'S NEXT

Next FASHION EXPOSED event takes places in Melbourne:

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